«VDWF im Dialog» wins German Brand Award 2025
The magazine published by the Association of German Tool and Mold Makers (VDWF) has won the German Brand Award 2025, one of the most prestigious prizes for successful brand management. The award ceremony took place in Berlin at the end of June.
The German Brand Award was launched in 2016 by the German Design Council, an independent, internationally active institution for the promotion of design and brand competence. The «Excellence in Brand Strategy and Creation» category honors outstanding campaigns, concepts, and ideas across a range of disciplines. «VDWF im Dialog» impressed the 20-member panel of experts in the «Brand Communication – Print» category and received the award for excellence in brand communication.
According to the jury, «the magazine ‹VDWF im Dialog› stands out for its clear and focused communication, making complex topics from research and practice accessible and easy to understand. The design is modern and precisely tailored to the needs of the target audiences. The compelling integration of technical content with broader societal perspectives is particularly impressive. By combining journalistic excellence with thoughtful design, the project achieves lasting impact and distinguishes itself through outstanding communication.»
Award ceremony in Berlin
The award ceremony was held on June 26 during the German Brand Convention in Berlin, attended by around 700 invited guests. VDWF Managing Director Ralf Dürrwächter was delighted. «‹VDWF im Dialog› is a true collaborative project,» he said. «This award, therefore, belongs to everyone who makes our magazine possible and brings it to life – our members, the authors, as well as the advertising partners and, of course, the creators at wortundform, who conceived the format over 20 years ago, have continuously developed it since, and who also shape the content of every single issue.»
Magazine with a wide range of topics
«VDWF im Dialog» has been published since 2005 and is firmly established in the tool and mold making industry in the German-speaking region. The four issues published each year have a circulation of around 12,000 copies and, with their wide range of topics, address not only toolmakers themselves but also their customers and potential future talent. The magazine covers economically and socially relevant topics both within and beyond the industry, while also reporting on the work of the association. «Our magazine shows just how vibrant and diverse the industry really is – it's made by the industry, for the industry,» says Ralf Dürrwächter. The award, he adds, made it clear that «a strong brand is built on content, on conviction, and on genuine connection with people.»
«VDWF im Dialog» has already been honored with the international corporate media award «icma – Award of Excellence» and the «mediaV Award» for Best Association Magazine.
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